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PRISM Prospect – Testing the trends

22/01/2019 - The ThinCats Team

In 2018, we launched PRISM Prospect, our predictive data model based on analysis of hundreds of thousands of businesses over 25 years. PRISM Prospect identifies businesses likely o have a funding need over the next 12 months. The model segments UK SMEs into five propensity categories from very likely to unlikely.

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