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In 2018, we launched PRISM Prospect, our predictive data model based on analysis of hundreds of thousands of businesses over 25 years. PRISM Prospect identifies businesses likely o have a funding need over the next 12 months. The model segments UK SMEs into five propensity categories from very likely to unlikely.
Ninety industry professionals joined the ThinCats team last week to unveil the next developments in the SME finance revolution. The backdrop was the underground bunker where, on becoming Prime Minister in May 1940, Winston Churchill said, 'This is a room from which I will direct the war'.